About Me

Marketing and communication professional with over 15 years of experience managing strategic projects for leading companies in France and Switzerland. I am distinguished by a results-driven approach focused on efficiency, customer retention, and performance optimization. My tenure at Groupe Partouche allowed me to lead 360° marketing strategies with a highly operational and results-oriented vision, ensuring the growth of customer engagement through innovative initiatives.

My Mission

To provide strategic and operational leadership that drives growth and success for the organization. My mission is to design and implement action plans that achieve performance goals while enhancing customer experiences and optimizing resources. Through close collaboration with teams and a pragmatic approach, I am committed to delivering measurable results, building strong relationships, and fostering a positive and dynamic environment within the organization.

Key values: Leadership, Innovation, Performance, Customer Relations.

Strategic Skills

• Sales and Marketing/Communication Strategies: Development and implementation aligned with strategic objectives.

• Analysis and Decision-Making: Leveraging data to anticipate trends and guide actions.

• Budget Management: Oversight of complex budgets with ROI optimization.

• Goals and Results: Defining and monitoring priorities to achieve targets.

Digital and Transformation

• Digital Transformation: Automating processes and integrating AI solutions.

• SEO/SEA/SMO: Boosting visibility and engagement.

• CRM and Loyalty: Implementing CRM programs (+2,000 members, +14% satisfaction).

• Automation and AI: Deploying automated solutions and mastering prompts.

Leadership and Management

• Collaborative Management: Leading interdisciplinary teams in complex environments.

• Coordination: Steering efforts to ensure cohesion and efficiency.

• Negotiation and Influence: Closing strategic agreements and managing key accounts.

Operational Skills

• Project Management: Coordinating multiple projects within deadlines and budgets.

• Partnerships and Sponsorship: Managing budgets (+450 K CHF) for high-visibility collaborations.

• Optimization: Streamlining processes to enhance efficiency.

Soft Skills

• Leadership and Management: Leading teams and fostering cross-functional collaboration.

• Adaptability: Solving complex problems and managing priorities.

• Communication: Relationship-building, observation, and active listening.

• Strategy and Creativity: Strategic vision and innovative thinking.

Marketing and Communication

• Branding and Positioning: Designing campaigns aligned with brand identity.

• Omnichannel Strategies: Combining traditional and digital channels to maximize impact.

• Event Management: Organizing over 60 annual events.

• Media Planning and Monitoring: Designing media plans and anticipating innovations.

• Agency Supervision: Coordinating agencies to deliver high-performance campaigns.

• Social Media Management: Enhancing engagement and brand awareness.

My Professional Experiences

Head of Marketing, Communication & Partnerships

Groupe Partouche - Casino de Genève & www.Pasino.ch
2020 - 2024 / Geneva

• Developed marketing and communication strategy for the 20-year casino license renewal. Annual marketing budget: 2M CHF.

• Executed over 60 annual operations, offers, and events to enhance B2C and B2B customer engagement (+10% attendance).

• CRM: Launched a loyalty program with over 2,000 members at inception.

• Supervised partnerships and sponsorships (450K CHF).

• Led digital communication (SEO/SEA/SMO), achieving a 4x increase in digital presence.

• Direct management: 4 team members + 3 agencies.

• Event coordination.

Network Development, Operational Marketing, and Partnerships Manager

Groupe Partouche Headquarters (12 hotels/42 casinos/online gaming)
2017 - 2019 / Paris

• Oversaw operational marketing strategy for 42 group subsidiaries.

• Managed national partnerships and media/public relations agencies.

• Created a network animation department to address local challenges and validate subsidiary budgets.

• Directed national operations with a 2.5M€ budget.

• Supervised 4 team members and 3 agencies.

Operational Marketing, Communication, and Partnerships Manager

Groupe Partouche Headquarters
2015 - 2017 / Paris

• Developed the group’s operational strategy for product launches, operations, and events across 42 subsidiaries (2018 budget: 2.8M€).

• Supervised communication policies (digital/social media & OOH).

• Launched the new group graphic charter and defined media plans.

• Oversaw sports and cultural partnerships and framework agreements.

• Managed 3 team members and 3 agencies.

Marketing, Communication, and CRM Manager

Grand Casino de Lyon / Groupe Partouche
2011 - 2015 / Lyon

• Directed marketing, communication, and commercial strategy (300K€ budget).

• Increased revenue and attendance by +4.6% in 2015.

• Launched a loyalty program (+1,100 members, satisfaction rate improved from 73% to 87%).

Other Experiences
(2007 - 2011)

• Operational Marketing Associate - Natalys, Groupe Sergent Major.

• Sector Manager - Groupe Bjorg.

• Retail Marketer - Panzani.

• Sector Manager - Saupiquet.

• Marketing Associate - Berkelet (Dubai) / Crédit Agricole.

Marketing Strategy Consultant

My transversal vision combines strategic and operational approaches:

Development of innovative marketing and communication strategies.
Integration of digital solutions and AI to enhance decision-making efficiency.
Operational management and on-the-ground interventions to deliver concrete, measurable results.
Active participation in executive committees (CODIR).

My clients: ESCOBE, IDR Groupe, StreetCommunication, and Lemanrenov...

I am passionate about innovation and committed to delivering tailored solutions to meet each company's unique challenges.